Vyrao Ludeaux & Ludatrix: Naughty AND Nice!

Vyrao’s newest fragrances, Ludeaux and Ludatrix, put feel-good vibes (and, this time, a delightfully playful naughtiness) centre stage, blending their energetically enlivening ethos with masterful perfumery for a truly uplifting experience.​ But which tempts your fancy, first, we wonder?

Yasmin Sewell, Vyrao’s inspiring founder, was once an internationally acclaimed powerhouse in fashion, lending her creative finesse to iconic names including Browns, Chloé, Mulberry, Farfetch and Liberty. Her discerning eye even helped guide fledgling designers (now household names) such as Acne, The Row, Christopher Kane, Roksanda, and J.W. Anderson. What, then, sparked her leap from high fashion to high vibrational fragragrances?

The answer arrived unexpectedly in 2019, as Yasmin experienced what she calls “an aha moment.” Giving herself permission to pause, she finally listened to those creative ideas that had been bubbling under the surface, realising her true calling: to channel energy as the lifeblood of her brand. Long dedicated to therapeutic and energetic wellness, Yasmin made energy her guiding principle, intuiting that this positive force could be shared—with fragrance as its conduit. In her own words: ‘Channelling it came first, what it’s channelled into came second. So, we started with fragrance.’

Having taken the fragrance world by storm since their launch, Vyrao now offer two new olfactory sensations for your skin, via Ludeaux (‘for flirtation and seduction), and Ludatrix (‘for passion and arousal’). Also available in the smaller – and we think utterly adorable – 30ml ‘Mini Woo’ sizes, perhaps one (or both) of these could awaken the naughty and nice within you…?

Ludeaux

Imagine a scent that flirts with the senses from first spritz, where a milky peach accord instantly lifts, paired with a luxurious trio of osmanthus, jasmine and magnolia. There’s a coquettish twist thanks to ambrette and latex: both provocative and playful, like a wink across a candlelit table. Amyris and sandalwood create a cocoon of tranquilly creamy woods, while tonka bean pulses through the composition, adding a subtle warmth and golden deliciousness. Musk, Ambrox, and that cheeky latex linger long after, leaving an irresistible, self-affirming trail. With seduction, confidence and delight in a single bottle, why not claim your own little slice of joy?

Top Notes: Peach skin accord, osmanthus absolute LMR, ambrette absolute LMR

Heart Notes: Latex accord, magnolia flower oil LMR, jasmine absolute LMR, amyris oil

Base Notes: Ambrox, musk, tonka bean absolute, sandalwood

From £89 for 30ml eau de parfum vyrao.com

Ludatrix

Bold, bright, and just a bit audacious, Ludatrix is pure empowerment bottled. Lipstick accord and latex evoke glamorous evenings and whispered secrets, while Sichuan pepper electrifies, opening the senses to possibility. Essential rose and powdery orris weave an air of courage into the heart, the floral notes blooming over rich olibanum and sandalwood, grounding the composition in warmth and positivity. Finally, Ambrox and musk provide the finishing touch in an invisible cloak that’s sensual, smooth, and absolutely unmissable. With each wear, Ludatrix becomes your scented shield and invitation to live out loud.

Top Notes: Lipstick accord, sichuan pepper absolute LMR, ambrette absolute LMR

Heart Notes: Latex accord, rose essential LMR, orris concrete LMR, olibanum oil

Base Notes: Ambrox, musk, sandalwood, cedarwood

From £89 for 30ml eau de parfum vyrao.com

Written by Suzy Nightingale