Le Labo Violette 30 ~ new fragrance :: Now Smell This

Le Labo has launched Violette 30, a new fragrance.

Within the lexicon of floriography — the secret language of flowers meticulously preserved in Victorian-era texts — the violet evades easy explanation. Across history, violets have symbolized a delightfully paradoxical bouquet of meaning, standing for both burning passion and wide-eyed innocence, steadfast strength and poetic delicacy, measured wisdom and persistent optimism.

VIOLETTE 30 is an ode to the undefinable contrasts in a single specimen. Centered around the rarer, shadow-seeking white violet – at once crystalline and untethered – it pairs verdant green floral notes with white tea notes, cedarwood, and a touch of guaiacwood. Familiar yet unknown, it is a study in saying yes to contradiction; a call to reclaim and embrace our many multitudes.

Le Labo Violette 30 is available now at Breuninger in Germany, in 50 and 100 ml Eau de Parfum.

(quote via lelabofragrances.com.au, additional information via breuninger)