Ajmal Introduces Strings Of Oud, Where Fragrance Finds A Rhythm

Ajmal Perfumes, a brand long synonymous with the mastery of perfumery, has recently announced the launch of its newest innovation – Strings of Oud, a magical creation reimagined with modern glamour.

Envisioned as a fragrant illusion, the brand’s newest addition draws parallels between perfume and music, with both holding the power to evoke emotion and connection, forming the foundation of the campaign’s thought, The Magic in Every Note.

The composition of Strings of Oud expresses the soul of oud not by using oud itself, but by evoking its aura through texture, timbre and warmth. The fragrance opens with a blend of Cardamom Oil, Black Pepper from Madagascar and Wormwood. The heart features Geranium from Madagascar, Incense and Cypress, adding depth and structure to the composition. The fragrance settles into a warm base of Tobacco Leaf, Vanilla Bourbon Absolute from Madagascar and Cedarwood. Together, the notes create a refined interpretation that captures the warmth and depth associated with oud, expressed through balance and subtlety rather than intensity. 

Speaking on the launch, Mr Abdulla Ajmal, CEO of Ajmal Group, said, “Strings of Oud represents a moment of evolution within the Ajmal Group. Keeping our roots and tradition at the core of what we do, we are constantly striving to reinterpret our relationship with oud for a new generation. This fragrance demonstrates the confidence of a brand which is often recognised as the King of Oud – a mastery expressed not through repetition, but reinvention. This addition speaks to a global audience which values emotion, craftsmanship and modernity in equal measure.”

Building on Song of Oud and Rhythm of Oud, Strings of Oud continues and enriches the olfactory conversation of the range. Together, the three compositions make a seamless progression from illumination to depth, culminating in a fragrance defined by quiet power and atmospheric beauty. Composed by Philippine Courtière – a perfumer known to bring together Classic French perfumery and an Avant-garde approach, Strings of Oud is inspired by music’s ability to hold emotion and memory, creating a fragrance that feels natural on every skin.

On an international level, Ajmal will further strengthen its global footprint with the opening of flagship stores in London, Shanghai, and New York next year, reinforcing its long-term commitment to key international luxury markets.