Zoologist Olm ~ new fragrance :: Now Smell This

Indie Canadian line Zoologist has launched Olm, a new unisex aquatic mineral fragrance. (Small quantities of Olm were released in early 2025 as a sneak peek; it sold out quickly.)

Over millions of years, persistent rainwater gnaws at porous limestone, carving out karsts deep within the earth. Carried in droplets, sediment grows upon itself, forming misshapen statues. The stalagmites and stalactites reach for one another, patient in the knowledge that one day they will meet. No sunlight breaches these cavern walls, but something has. Somewhere in time, a family of olms, aquatic salamanders, wandered into the limestone cave and never re-emerged. Generations in darkness have stripped the olms of colour and sight. Pale and blind they wait, sometimes for years, for the subterranean river to deliver a meal of larvae or shrimp to their murky abode.

Close your eyes and follow Zoologist Olm into a cavern of sensory delight. Aromachemicals float in mineral water, flowing into a dewy limestone passage that shimmers with algae and amber, stirring up earthy sandalwood and musks. Olm is not seen. Olm is felt. Let this unique fragrance awaken something deep within you.

Olm was developed by perfumer Spyros Drosopoulos. Additional notes include iodine, cashmeran and iso e super.

Zoologist Olm is available in Extrait de Parfum, $54 for 10 ml or $200 for 60 ml.

(quote via zoologistperfumes)