SIGNATURE by Robertet: A Celebration of Creative Freedom

Celebrating 175 years of creativity and natural excellence, Robertet proudly presented its unique SIGNATURE concept at the Beautyworld Middle East Edition 2025, a landmark event for innovation and artistry in perfumery

SIGNATURE embodies Robertet’s vision of perfumery as a living art that thrives through freedom, emotion and passion. Initiated in Paris by Dana Vitkovskaya and Jérémy Carles, it celebrates the encounter between artistic expression and olfactory creation, where the excellence of their savoir-faire meets the creative audacity of their perfumers. Rooted in Robertet’s mastery of naturals, Robertet’s perfumers draw on an exceptional palette of raw materials to express their creativity and explore new artistic forms.

At the heart of SIGNATURE lies a unique collaboration between perfumers and renowned illustrators from around the world. Together, they explore the invisible link between scent and art, translating the inspirations and creative journeys of each perfumer into paintings that reveal their inner world. Each artwork becomes a mirror of emotion, unveiling the colours, textures, and sensations that shape their olfactory imagination.

For the Beautyworld Middle East Edition 2025, three Robertet perfumers — Jérôme Epinette, Amandine Galliano, and Clément Marx — were featured, each expressing a distinctive olfactory universe. Their creations, such as Silken Touch, Sweet Reminiscence, and Precious Bond, were unveiled within a bespoke immersive space designed as an intimate and exclusive experience. The installation blended light, visuals and scent to bring the invisible beauty of creation to life. Visitors were invited to step inside the world of each perfumer, discovering their fragrances alongside the artworks that reflected their creative journeys, in a rare and poetic encounter between art and scent.

SIGNATURE reflects Robertet’s creative philosophy, built around independence, excellence, boldness and made-to-measure creation. In a fast-changing world, it offers a timeless interlude where art, people, and nature converge, expressing the very essence of our creative freedom.