Histoires de Parfums This is Not a Blue Bottle 1.8 ~ new fragrance :: Now Smell This

French niche line Histoires de Parfums has launched This is Not a Blue Bottle 1.8 Sold Out!, a unisex follow-up to 2016’s This is Not a Blue Bottle.

For 25 years, Histoires de Parfums has written stories on skin — memories, instinct, emotion.

This Is Not a Blue Bottle 1/.8 begins a new chapter: a fragrance that refuses definition and lives purely in feeling.

Not meant to be explained — only experienced. The moment it meets you, it becomes your story.

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It doesn’t smell like a flower or a spice. It smells like the way I feel when I’m confident, free, strong. In one word: invincible. SOLD OUT! is an idea, an emotion, a sensation. So let’s put it this way: it smells like the best version of yourself. It’s something very intimate, and I hope that intimacy touches something universal. Everyone can make it their own — their perfume. — Gérald Ghislain

Histoires de Parfums This is Not a Blue Bottle 1.8 Sold Out! is available in 15, 60 and 120 ml Eau de Parfum.

(first quote via Histoires de Parfums at Instagram, second quote via histoiresdeparfums, additional information via jovoyparis)