Eurofragance: Introduces Olivante® At Beautyworld Middle East 2025

Eurofragance debuts Olivante®, an upcycled olive-pulp ingredient redefining opulence and sustainability in modern perfumery

Eurofragance made a striking impact at Beautyworld Middle East 2025 with the global debut of Olivante^®, its fourth proprietary perfumery ingredient and a breakthrough in sustainable fragrance innovation. Revealed at the Dubai World Trade Centre, the material drew immediate attention for its unique origin, rich olfactive texture, and strong creative potential across fine fragrance, personal care, and home scenting.

Developed through a 100% natural upcycling process, Olivante^® transforms discarded olive pulp, typically a by-product of olive oil extraction, into a refined, high-impact fragrance ingredient. Its profile features phenolic and animalic nuances reminiscent of castoreum, offering the depth cherished in mukhallat-style perfumes while also enhancing fruity, gourmand, and floral notes in contemporary compositions. Despite its olive-based origin, Olivante^® remains free from oily facets, making it a versatile and unexpected addition to the perfumer’s palette.

Ahead of the show, Eurofragance hosted an exclusive anniversary dinner in Dubai to celebrate 35 years of the company. The evening held special meaning as the Middle East is where the founder first recognised the region’s potential and established an early foothold for the brand. Surrounded by clients and long-standing partners, the event became a warm reflection of shared memories and the relationships that continue to inspire the company’s purpose. Guests also received an intimate first look at Olivante^®, experiencing the ingredient before its official launch at BWME.

At the exhibition, visitors explored seven new creations crafted around Olivante^® by Eurofragance’s perfumers, highlighting its textured complexity and power. R&D Manager, Felipe San Juan and General Manager, Middle East, Oumayma Tabet shared insights from the two-year research journey behind the patent-pending innovation, underscoring its strong performance across applications.

With Olivante^®, Eurofragance reinforces its leadership in creating distinctive, high-quality, and sustainability-driven fragrance solutions for global and Middle Eastern markets alike.