Estee Lauder + Diane von Furstenberg InCharge Essence d’Eau ~ new fragrance :: Now Smell This

Estée Lauder, in collaboration with Diane von Furstenberg’s InCharge initiative,* has launched a capsule beauty collection including InCharge Essence d’Eau, Estée Lauder’s first water-based fragrance.

Designed by Diane von Furstenberg, a breakthrough water-based fragrance for Estée Lauder. From one visionary to another, comes a first for the brand.

A fragrance formula free of drying alcohols. A vibrant, amber floral essence. Seductive and refreshing. Magnetic and sensual. Spray on. Blend in. Melt away.

Our new fragrance gesture from Diane von Furstenberg for the woman InCharge.

A potion of empowerment and confidence for the modern Cleopatra who inspires and leads the world.

Estée Lauder + Diane von Furstenberg InCharge Essence d’Eau is available now at Changi Airport in Singapore, in 30 ml.

(via ishopchangi)

*”The InCharge movement is a platform and a place to rally, where we use our connections to help all women be the women they want to be”, see.