DKNY 24/7 Rush & Electric ~ new fragrances :: Now Smell This

Donna Karan has launched DKNY 24/7 Electric and DKNY 24/7 Rush, two new flankers to 2024’s DKNY 24/7.

DKNY 24/7 Electric (above left) ~ “DKNY 24/7 Electric is inspired by the modern woman who is always on the move — unstoppable, indomitable, and unforgettable. The hourglass-shaped bottle symbolizes the continuous flow of time in the ever-active streets of New York. This fragrance mirrors her dynamic lifestyle, capturing moments of energy, passion, and sophistication in every spray. The fragrance opens with vibrant top notes of Italian bergamot, juicy mandarine, and succulent mango, creating an immediate burst of energy and freshness. At its heart, the fragrance unfolds into a floral bouquet of delicate jasmine, soft gardenia petals, and luminous orange blossom, adding a sensual and feminine touch. Finally, the base notes reveal a warm and captivating blend of rich benzoin, creamy vanilla, smooth sandalwood, earthy patchouli, subtle musk, and hints of green moss, leaving an unforgettable, long-lasting trail.”

DKNY 24/7 Rush (above right) ~ “Feel the warmth of New York’s golden hour with DKNY 24/7 Rush Parfum. Dipped in gold chrome, this chypre floral fragrance opens with radiant golden saffron. At its heart, a bouquet of blooming roses adds rich warmth and texture. Finally, a base of labdanum, incense, and papyrus lingers on skin — bold, lasting, unforgettable. 24/7 Rush captures the richness and energy of a city that never slows down. More than just a fragrance, it’s a tribute to those who live life with no limits — always on, always moving.”

DKNY 24/7 Electric and DKNY 24/7 Rush are available in 30 and 100 ml Eau de Parfum.

(first quote via sweetcare, second quote via lyko)