Fendi Sogni d’Oro ~ new perfume :: Now Smell This

Fendi has launched Sogni d’Oro, a new fragrance. 

The warmth of golden light, and the intensity of yellow leather.

Sogni d’Oro captures golden hour in Rome – that magnetic moment when the city is bathed in radiant yellow light. From ochre stone to saffron skies, the entire landscape is imbued with a hypnotic atmosphere. It is this signature shade of yellow – the very essence of Fendi since 1925 – that is captured in scent.

“There is nothing more meaningful at Fendi than yellow.” – Silvia Venturini Fendi

A luminous leather accord embodies the fragrance’s chromatic intensity, echoing the strength of the House’s iconic materials. At its heart, a soft French iris unfolds with sensual grace, while vibrant Italian bergamot brings clarity and lift. The result is both bold and intimate – a fragrance that lingers like a memory, or a mother’s whispered sogni d’oro, tesoro – sweet dreams, my darling.

Sogni d’Oro was developed by perfumer Quentin Bisch.

Fendi Sogni d’Oro is $330 for 100 ml Eau de Parfum.

(via fendi, additional information via giltmagazine.it)

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