Parfex: Where Stone Becomes Story

A collection sculpted in stone, to be discovered at Beautyworld Saudi Arabia 2026

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At Beautyworld Riyadh 2026, the collection ‘Engraved In Stone’ will be unveiled as a powerful statement: a fragrance carved from matter and inscribed in time, like an imprint left on the sun-scorched stone of Saudi landscapes.

The inspiration draws from two iconic locations, Al-Ula, with its majestic rock formations shaped over centuries by wind and time, and Diriyah, a symbol of living heritage where every stone carries a story of legacy and transmission.

The Art of Sculpting Scent
At the heart of the collection, creation unfolds like the gesture of a sculptor: carve, reveal, polish. Each fragrance is envisioned as a raw stone transformed into an olfactory signature.

The scent trails evoke the strength of the Saudi landscape — the warmth of rock at dusk, the vibrant shimmer of light across sand, the contrast between vast mineral expanses and the softness of shadow.

For Monica Assaker, Fragrance Evaluator at Parfex, who collaborated closely with perfumers on the collection, ‘Engraved In Stone’ captures a compelling duality:

“Inspired by the fascinating beauty of Saudi Arabia and guided by its strength and traditions, the creations of Engraved in Stone intertwine traditional perfumery materials with current trends. The depth of oud reveals a bright fruity facet, musk unfolds a creamy, mineral freshness, refined vanilla is paired with a hint of pineapple sparkle, and the precious Taif rose finds synergy with a lively fruity touch.”

Light Reflected On Stone
In this collection, stone transcends its symbolism of solidity to become a mirror, capturing light, revealing unexpected reflections, and projecting heritage toward the future. Each fragrance plays on this duality: power and transparency, depth and radiance, memory and tomorrow.